A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research.
UK businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research.
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report.
British, German and French adults are more likely to seek holidays abroad for beach life of eating, drinking and sunbathing, whereas Spanish holidaymakers are more likely to seek out culture in other lands, according to new research.
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.
Google’s new smartwatch system, Android Wear, was the main focus of its annual I/O developer conference this year, with an interface that ditches app grips for voice commands and swipeable cards.
Dominos Pizza has become the latest victim of a hack attack for their French and Belgian sites, with the perpetrators demanding a ransom of €30,000 or they will expose their customers address (and their favourite toppings).
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards.