Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.
Meetrics, a European provider of ad visibility measurement services, has concluded a second financing round.
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.
The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]
Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive.