Global internet speeds up 23% in just one year
The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data.
France
Growth of programmatic video advertising in Europe [INFOGRAPHIC]
More than half of online video advertising in Europe is expected to be traded programmatically in 2020, growing at rate of 38.7% to become a €2bn industry by 2020, according to new research.
Global smartphone sales: China soars as Latin America stalls
Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.
Video viral of the week: Burger King mocks McDonald’s commercial with ‘new ending’
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…
Native ads ‘to dominate digital display advertising by 2020’
Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2 billion by 2020, according to a new report.
The loyalty lull: Customer put off by impersonal loyalty schemes
Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.
Music partnerships ‘improve brand image’
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.
Half of consumers ‘would pay extra for a privacy-friendly app’
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research.
Google reveals most searched for topics: Lamar Odom, Paris and refugees top list
As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper.
Euro 2016 draw: App puts brands at centre of fan debate
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition.