Puntr app aims to simplify fantasy football for mobile generation
As the English football leagues kick off for another season, a new app aims to offer a simpler, mobile friendly alternative to fantasy football leagues.
France
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Rebecca Crowe, Marketing Assistant at FM Outsource, takes a look at five of the best recent Twitter campaigns to help provide inspiration.
Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
The rise of the “Chief Marketing Technologist”: How digital is changing marketing teams
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.
HookLogic partners Auchan to bring performance marketing platform to France
Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.
Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]
Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.
GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.
Brexit & Privacy Legislation: 6 Reasons why the GDPR is probably here to stay
The EU’s General Data Protection Regulation (GDPR) is the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. Peter Galdies, Development Director at DQM GRC, offers 6 reasons why GDPR is here to stay, despite the UK’s decision to leave the EU last … [Read more…]
Euro 2016 takes mobile mainstream: Sports app use grows 65%
As Wales’ historic journey in Euro 2016 comes to an end, with Ronaldo emerging triumphant over club-mate Gareth Bale last night, new data from Flurry shows this year’s tournament has been the most mobile-centric yet.
UK retailers ‘ramping up tech investment to drive in-store sales’
Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according to new research.