AI “has a clear link to growth in revenue”
There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.
France
Connected devices and VR “top priorities for international marketers”
Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.
Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.
Orangina pranks customers with #shakethedispenser viral camapign
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.
Snapchat partners MOAT to boost video ad measurement
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.
Music streaming ads “worth $220m” to advertisers
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research.
Burger King France uses smartphones to flame-grill Christmas Jumpers
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.
TabMo first mobile DSP to be certified by Nielsen Digital Ad Ratings
Programmatic mobile video advertising company TabMo, has become the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR).
People trust social media photos 7 times more than traditional ads- report
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral
To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration.