#MusicMakesYouTravel: Lastminute links music and travel with Spotify
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.
France
Majority of brands struggle to deliver personalised digital experiences
Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.
Early April Fool? Burger King launches Whopper toothpaste
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below…
How terrorism and cyber warfare are killing digital privacy
Global cyber-terrorism is on the rise. How are governments currently combating the problem, and what effect is this having on digital privacy?
UK organisations “lack board support in executing digital strategies”
Over a third of organisations feel they do not have enough board support when it comes to executing their digital strategies, according to a new report.
9 in 10 consumers worried about online privacy (but most want personalisation too)
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.
Disney UK partners 7 big brands to promote Beauty and the Beast
Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.
Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event
To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.
AOL strikes global mobile data deal with Adsquare
At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.
British preference for going online on smartphones nearly doubled over 5 years
Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google.