Marketers held back by ‘IT complexity’
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.
France
Summer of sport: eBay reveals opportunity for brands
As the Tour de France stages start falling across the channel and London prepares for the Athletics World Championships, new data from eBay reveals the huge spikes in consumer spending that are triggered by high profile sporting events.
Top mobile tips: Seven ways to promote your app for free
With more apps around than ever, how do you stand out from the crowd with a limited budget? Ignasi Prat, CMO at Tappx provides seven recommendations for increasing your app download rates, helping you to stand out in a busy and competitive app marketplace.
Retail earthquake: Amazon buys Wholefoods for $13.7bn
Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.
Snapchat launches augmented reality glasses in Europe
Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US.
Instagram audience in France still growing
Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.
Lack of visibility in Omni-Channel retailing “is leading to lost sales”
It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?
Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.
Bose boosts Formula One sponsorship with Yahoo partnership
Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.
Rise of mobile ads “contributing to declining viewability levels”
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.