Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
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Mumsnet increases personalisation for 10 million monthly users with Kameleoon
Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.
Global IT trends for 2020: Self teaching and AI boosting staff skills
French start-up CodinGame officially published its annual report on the profession of developer after questioning over 20, 000 coding staff in 120 countries. For the third year running, the company profiled their developer community asking interviewees about their daily workload, their habits and other aspects of their profession. Discover the results of this large-scale study that analyses the profession of developer.
White paper: How have Google Shopping ads evolved since the EU fine?
Marketing agencies now provide a third of all Google Shopping ads, well ahead of traditional price comparison sites, according to new research.
Shopper growth over ‘Cyber Weekend’ outperforms Black Friday and Cyber Monday
Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.
Facebook losing users in Germany and France faster than anticipated
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
Virals of the year: Nike wins World Cup with ‘Dream Further’
The Women’s World Cup was one of the biggest sporting events of the year, and Nike took the plaudits with its ‘Dream Further’ video ad.
Real-time customer intelligence ‘top priority for 2020’
Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.
PrettyLittleThing appoints Journey Further to drive digital performance
Fashion RetailerPrettyLittleThing has appointed performance marketing agency, Journey Further, to provide strategic consultancy across its international PPC, programmatic and SEO channels.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.