Ad viewability hits 3½-year high
UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.
France
Video streaming trends: French say “non” to Netflix
Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.
Most brands experienced trademark infringement in past year – report
74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.
Global Christmas shopping trends: UK and Germany lead way for speedy sites
UK and Germany led the way during the holiday period, China and Australia clocked the slowest times, according to new research.
Nielsen to measure YouTube mobile app usage
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.
Emotional engagement with consumers ‘could boost retail sales 5%’
Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.
Brand loyalty: 5 questions you should be asking to become an ‘experience business’ in 2018
Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.
Snapchat debuts ‘Stories for Brands’: HBO and ASOS first to sign up
Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.
Programmatic usage ‘to make up 67% of global digital display market by 2019’
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.
Interview: Countdown to Singles Day 2017
With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.