France Archives

2025 may signal the death knell for cloud (as a term)

July 30, 2018

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

Omnichannel journey: convenience at the heart of shoppers’ research

July 30, 2018

Convenience in product research is a key consideration in omnichannel conversions, according to new research.

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

July 25, 2018

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

McDonald’s wins brand World Cup as food companies get most buzz

July 19, 2018

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

First 100% mobile car rental service launches in London

July 18, 2018

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today.

The World Cup Effect: Mobile data highlights global and UK football trends

July 18, 2018

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

Email emoji trends: Anger and Disgust lead the UK’s emotional set

July 17, 2018

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.