With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.
Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.
There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.