Online campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, with the FMCG sector struggling most to reach targets, according to new research.
FMCG
Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video
UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.
Unilever and WPP invest $15m in digital ad creative platform
Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.
The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.
Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.
40% of all online grocery purchases in the UK now made on mobile
Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.
Unilever proves programmatic display ads “generate £1.47 for every pound spent”
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.
Top 10 brands in Latin America
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.
GlobalWebIndex debuts new data set to help brands boost audience profiling
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.
P&G begins 4-point “transparency review” of all its agencies
FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.