UK digital publishing ad revenues rise 16%- video fuels growth
UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research.
FMCG
Top 5 tips: FMCG brands using coupons in social media
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion.
Global ad spend by sector: FMCG accounts for quarter of all spend
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Chicago Town pizza ties on pack promitions with online campaign
Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.
Coca-Cola and Unilever sign up for ‘emotional measurement’ analytics
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.
Brands need to target consumers online ‘before they do their weekly shop’
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops.
Procter & Gamble teams with Google for Football YouTube channel
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Procter & Gamble teams with Google for Football YouTube channel
FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.