The Sipsmith Swan returns as official gin partner of Wimbeledon
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
FMCG
KitKat extends League of Legends esports sponsorship
Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Online food revenues rise by 75% amid Coronavirus lockdown
Ecommerce revenues and conversions for Food, Electronics and Home goods have seen a rise due to the impact of Covid-19, while the hardest hit verticals have seen a 15% decrease in revenues, according to new research.