Youngsters ‘reject brands that don’t provide mobile apps’
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research.
financial services
Guest comment: Too Scared to Personalise?
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]
Google bolsters ad units as mobile search pips desktop
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
Forget SnapChat- Millennials want brands to interact via emails
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.
19 hours and counting: customers kept waiting by big brands on Twitter
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.
Technology in the workforce: Six trends for better decision making
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution.
Top UK search brands: MoneySupermarket and Amazon biggest spenders
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research.
Delays to digital transformation projects worry CIOs and CFOs
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up … [Read more…]
Biggest spenders on Google AdWords: Amazon tops the list in US
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
68% of 18-24 year olds unconcerned about sharing data with brands
New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future.