The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]
The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window.
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.
Is Google’s growing dominance of the mobile market hindering innovation? David Wood, ICOMP Legal Counsel, takes a closer look at how the industry can remain competitive…
Mobile commerce is growing at a frantic pace, but how can companies manage customer expectations for this platform? Geoff Galat, Chief Marketing Officer at Tealeaf, looks at four vital points to address when trying to reach mobile shoppers.
New changes to Financial Services Authority (FSA) regulation on the use of mobile phones and electronic devices, may mean that many FSA-regulated businesses may be forced to ban private devices from the workplace, according to mobile voice provider Natterbox.
Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research.
Brits are generally satisfied with their current online banking services, but are slow to take up mobile banking, and have little interest in connecting to their bank via social media platforms, according to a new survey.
Intelligent Environments, a digital banking provider and part of the Parseq Group, has signed a three year contract to work with O2 to build, host and manage the application for its mobile wallet service.