‘Native versus hybrid’; why the debate cannot end
Paul Boyham, Head of Mobile at Radical Company, looks at the native verses hybrid app development debate.
European privacy regulators probe WhatsApp privacy switch
The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.
Twitter Direct Message button now available for any website
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.
Snapchat offers advertisers behavioural targetting for first time
Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.
Facebook fail: News bots post fake story on ‘Trending’ feed
Just two days after Facebook laid off the entire editorial staff of its Trending news team, the robots left in charge have already been fooled into posting a fake story.
WhatsApp opens up to ads for first time
WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time.
Guest comment: Escaping the cult of acquisition
As acquisition costs continue to rise, and the rewards diminish ever further, Ian Webster, Chief Customer Officer, Big Data for Humans, insists it is time to get smart about customer retention.
Google penalises sites with pop-ups in search rankings
Google is to penalise websites that feature intrusive pop-up adverts, with a new search algorithym update that ranks offending sites lower down its results page.
Facebook ‘Lifestage’ school app sparks privacy fears
Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.
Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research.