Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.
LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.
Following Hillary Clinton and Donald Trump’s first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election.
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
Google is taking on the likes of WhatsApp and Apple’s FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts.
Digital agency CHC Digital has launched London’s first free paper dedicated exclusively to all things tech called Faraday Tech News.
The rise of web giants such as Facebook and Google have created a difficult problem for marketers, as it places customer data behind ‘walled gardens’ that they cannot access, according to a new report.
Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app.
Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research.