Facebook starts limiting number of ads in user timeline
Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people’s timelines to avoid alienating them.
Influencer marketing goes programmatic: kasitoko helps standardise approach
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.
Admiral’s plan to scan Facebook profiles to price car insurance blocked
Facebook has blocked insurance firm Admiral’s new scheme to assess the personalities of first-time drivers by analysing their Facebook profiles, citing privacy concerns.
Twitter debuts customer service chatbots for brands
Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users.
Technology can boost airline marketing- survey
There is a significant opportunity for airline marketers to use technology to drive customer loyalty and improve customer service, according to new research.
Instagram adds in-app shopping feature
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button.
Global app usage: Facebook most installed (but WhatsApp gets most users)
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.
Top tips: How Facebook’s News Feed updates push innovation in digital publishing
Bart Mroz, the CEO of digital commerce consultancy SUMO Heavy, looks at how Facebook’s news feed changes will lead to innovation in digital publishing and marketing.
Case study: World Zombie Day goes viral with Snapchat geo-filters
World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.
Specialised product ads: Ad spend soars in paid social and search
Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.