Hootsuite buys LiftMetrix to boost social marketing tools
Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing.
Premium editorial content “more memorable and engaging than social feeds”
Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.
Zuckerberg’s manifesto: Fake news, society and the role of social media
Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as … [Read more…]
Rage against the machine: Managing the inevitable chatbot backlash
Remember Tay? Microsoft’s xenophobic, racist chatbot was a lesson in inefficient AI. The experiment, held on a dedicated Twitter account, quickly descended into chaos when the chatbot began sprouting Nazi support and offending Twitter users in various awful ways. Here, Howard Williams, marketing director of live chat software specialist Parker Software, considers the negative consumer … [Read more…]
Twitter horror story: London Dungeon aplogises for sexist Valentine’s Day jokes
The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.
Facebook turns sound on for all news feed videos
Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.
Longer to payday: Ad agencies now waiting 86 days for payment
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.
Valentine’s day: Top 10 brands on social media
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps
The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.
Twitter losses double despite “Trump effect”
Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.