Top tips: 4 ways to keep your customers at the heart of social media
Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service.
End of an era: AOL shuts down Instant Messenger AIM after 20 years
AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.
Cool or creepy? Google AI camera “decides when to take photos”
Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating… or creepy?
US election: Facebook reveals 10m viewers saw Russian political ads
Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.
Getting ‘third-party verified’ is high on mobile media buyers’ agenda
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
Uber Vs TFL: who’s driving social media?
Uber and TFL have taken media by storm this week, but how have they faired up on social media?
Marketing decisions: Opinion trumps facts in the battle for influence
Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.
Facebook to broadcast NFL highlights worldwide
Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.
Lost emails cost customer relationships in under 60 seconds
There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.
Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.