Facebook takes on Snapchat with addictive messaging “Streaks”
Facebook is working on a feature similar to Snapchat’s “Streaks” which is an addictive game that encourages friends to send messages back and forth for consecutive days.
Top marketing tips: Attracting Generation Alpha
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Top tips for surviving Black Friday
With the busiest shopping day of the year ahead of us, retailers’ preparation should be well underway. Craig Summers, UK Managing Director at Manhattan Associates shares his top tips for surviving Black Friday and beyond.
Top social media tips: Blending personal and professional personas
Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]
Black Friday to take over 40% of Christmas spend this year
More than half of all gifts purchased this year for Christmas will be technology related, according to new research.
Things bricks-and-mortar stores can learn from mobile-first apps
Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.
Top ecommerce tips: Putting the AI in retail
Just a decade ago, the term Artificial Intelligence (AI) sounded like something out of a Hollywood sci-fi blockbuster. In recent years we’ve seen much hype around AI, with applications disrupting all industries as we know them, including retail. But are retailers making the most of the technology’s potential? Geoff Hueter, CTO at Certona, looks at … [Read more…]
Just one Facebook ‘like’ is all it takes for targeted adverts
A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.
Channel 4 links with top European broadcasters for video ad alliance
Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.
Reddit takes on social media giants with chat function
Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.