WeChat reaches one billion user milestone
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
Search retakes lead over social for site referral traffic
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
US Facebook use declines for the first time
The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.
WPP posts worst results since the global financial crisis
Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.
Global internet trends: access grew by 8.3% in past year
The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.
Unlocking the Potential of Chatbots [INFOGRAPHIC]
How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks.
Hotwire ‘Reels’ offers clients speedy social video content
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
Where to target baby boomers on social media [INFOGRAPHIC]
TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.
35% of Winter Olympics fans are watching online
Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.
Chatbots to handle 25% of all customer service operations by 2020- report
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.