Facebook and Instagram video viewability to be verified by Meetrics
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
Snapchat UK ad revenue to overtake Twitter’s next year
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
Live chat and chatbots overtaking email for retail communication
There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.
US election: Facebook under fire for Cambridge Analytica ‘data breach’
Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.
Facebook data-sharing plan with WhatsApp blocked in UK
Facebook has been stopped from making use of UK citizens’ WhatsApp data for purposes beyond the chat app itself.
YouTube gives brands search-based targeting tool
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
£820: All you’re worth on the dark web
Fraudsters on the dark web could buy your entire personal identity for just £820, according to new research.
Snapchat lays off 100 engineers- report
Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.
Top media buying tips: Differentiation or more of the same?
As media buying evolves, verification and brand safety remain the key to differentiation within a competitive market. Craig Tuck, Managing Director of RhythmOne, looks at how ad tech firms can help brands while avoiding the Facebook and Google duopoly.