Following news this week that Facebook is overhauling Messenger to give a “clean” and “fast” user experience, Fran Langham, Marketing Manager, UK at conversational marketing platform iAdvize, looks at what this move from Facebook means for brands.
Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it “cannot be allowed to delete their data history by closing”.
Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.
Facebook is testing Reddit-style feature called “downvote” that lets users register a negative reaction to comments on the social networking, but it’s not quite the long-anticipated ‘dislike’ button that many have hoped for.
Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.
Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.
Global streaming music revenues have overtaken income from the sale of traditional formats for the first time last year, as the booming popularity the service put an end to the era of the CD.
By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast.