Case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
15 jobs of the future: Virtual teacher, time broker and drone manager
We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]
Only 2% of UK Consumers consider GDPR to be NOT Important
Following Mark Zuckerberg’s meeting with the EU Parliament and GDPR coming into force, new research shows that consumers across the UK overwhelmingly describe GDPR as being extremely or very important to them in relation to their digital lives (76%), and just 2% think it has no importance.
Top tips: How to get your Facebook ads to reach the people you want to
With Tesco Direct’s website being canned due to the high cost of online advertising lots of marketers are facing further scrutiny into the success of their online ads. Combined with the recent changes to Facebook’s algorithm this a key time to make sure that digital marketers are confident their social spend is helping them to … [Read more…]
AgeChecked teams up with Blockchain platform for age verification
AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.
Football giants team up with Unibet to teach customers how to bet on the World Cup
Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.
Meeting mania: 60% of workers ‘having more meetings than last year’
Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.
Why influencers – not footballers – will score for brands during the 2018 World Cup
This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
Snapchat lets people opt out of advertising categories
Snapchat has announced greater data privacy controls for its users in the run-up to next week’s GDPR deadline, including the ability to opt out of targeted advertising.
How custom metrics can help you build an omnichannel reporting strategy
According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.