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Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

June 25, 2018

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

LinkedIn campaign encourages professionals to pursue ‘own version of success’

June 19, 2018

LinkedIn has revealed a first look at its latest integrated marketing campaign, which uses real member stories to tackle stereotypical definitions of success and encourage more professionals to pursue their own unique definition.

World Cup players ‘twice as valuable than clubs on social media’

June 18, 2018

The Premier League’s most prolific online ‘stars’ are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

June 18, 2018

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

Apple to punish apps that misuse address book data

June 18, 2018

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.

Social media now captures more time than live TV

June 14, 2018

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

England Fans in North West ‘plan to use social media most during World Cup’

June 13, 2018

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country – communicating and posting photos via social media during the World Cup, according to new research.

Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool

June 12, 2018

Marin Software has launched MarinOne – a next generation advertising platform that lets advertisers manage integrated campaigns across both search and social for better cross-channel alignment in one place.