Google+ debuts brand pages
Google has updated its social network Google+ with a new tool letting businesses and brands create their own profile pages to interact with customers.
Guest comment: The role of a modern brand- Are B2B and B2C outdated terms?
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Reckitt Benckiser debuts branded online and mobile games
FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands.
Infographic: How employers are screening job applicants with social media
More than 90% employers use social networking sites to screen prospective employees, according to new research.
Social analytics platform Socialbakers snaps up Social RSS
Socialbakers has bought Social RSS, as the firm looks to expand its social media and digital analytics tools.
Top 30 sites in Europe: Google gets most visitors, Facebook gets most views
Google Sites continued to rank as the top European web property in August with 337.7 million unique visitors, reaching 90.8% of the total European internet audience, according to new research.
One in five US consumers ‘research products on Facebook before purchase’
One out of five consumers in the US turn to Facebook to research a product before making a purchase decision, according to new research.
Google+ to be linked to new music store- report
Google is planning on integrating its forthcoming online music store with Google+, as the internet giant looks to integrate its services, according to a news report.
Guest comment: Are retailers taking the handheld store seriously?
Mobile is clearly growing as a commerce platform. But are retailers taking it seriously enough? Max Childs, senior marketing manager for EMEA at Adobe Scene7, looks at mobile stores in practice, and what will happen to m-commerce in the near future.
Facebook denies building ‘shadow profiles’ of non-users
Facebook has denied accusations that it is gradually building “shadow profiles” of non-users of the social networking site.