Facebook rewards users with ‘in-app currency’ for engaging with advertisers
Facebook developers can now reward consumers who complete advertisers’ offers with app-specific virtual currency as an alternative to Facebook Credits.
Sky to offer social TV after $15m Zeebox deal
BSKYB has bought a 10% stake in social TV network Zeebox in a move that grants the broadcaster exclusive rights to use the two-month-old start-up’s technology in its own apps.
Top 10 social networks of 2011: Facebook three times bigger than rivals in US
As 2011 comes to a close, Nielsen reviewed the top social media sites during the year, with Facebook getting three times more visits than its closest rivals Blogger and Twitter.
India and China ‘most active social media users’- are marketers missing a trick?
India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report.
Top tips: What lies ahead for marketers in 2012
Social media marketing is in the spotlight for 2012, but the latest research from Forrester shows that surprisingly marketing budgets have been slow to shift to social. Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems, explains how to remove the guesswork and connect social media to real business results.
Top US web brands of 2011: Google Facebook and Yahoo top list
Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs, according to new data from Nielsen.
Social networking most popular online activity of 2011
Social networking was the most popular online activity of 2011, with Israel leading the way for user engagement, according to new global data.
Facebook ‘most searched for keyword in 2011’
The top ten U.S. search terms included four variations on Facebook – Facebook.com, Facebook, Facebook login and www.facebook.com – marking the second year the social networking giant has had four top ten slots, according to new research.
Facebook advertising in feeds – new tools for marketers
Facebook is to allow advertisers to buy space in the social network’s main news feed, rather than just on the right hand column of the main page.
Facebook privacy policy concerns – Social media data protection
An audit of Facebook’s privacy policies by the Irish data protection commissioner has concluded the social network must go further in warning users how it and third-party apps handle personal information, following concerns that it was illegally creating “shadow profiles” of non-members.