‘Share a Coke’ campaign replaces iconic packaging with people’s names
Coca-Cola has launched a campaign replacing its packaging with 150 of the most popular names using the brand’s iconic typeface.
Google buys news streaming firm Wavii
Google has bought start-up firm Wavii for an estimated $30m (£18m), as the firm looks to capitalise on the growing demand for news aggregation apps.
Video viral of the week: Budweiser ‘Buddy Cup’ makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…
Video viral of the week: Budweiser 'Buddy Cup' makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below…
Facebook fatigue? Millions of UK and US users desert social network
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data.
Online videos ‘drive deeper engagement than text articles’
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
Facebook buys mobile app start-up Parse
Facebook has bought Parse, a US start-up that helps developers build apps, as the social network looks to expand its mobile presence.
Adobe offers ‘predictive publishing’ for Facebook campaigns
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.
Nokia adds Whatsapp button for $72 Asha mobile
Nokia has launched a feature phone with a dedicated WhatsApp physical button, offering users a cross platform messaging tool as a free wi-fi-based alternative to texts.
Right to reply: Mobile search boom shows platform can shape shopping decisions
This week’s BRC-Google Online Retail Monitor results showed that search volumes on tablet devices increased a staggering 198% and growth on smartphone devices was 66%. Adam Stewart, Marketing Director, Rakuten’s Play.com argues that this highlights the increasing importance of mobile in the online shopping journey, as well as how consumers are researching products online before … [Read more…]