Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. John Watton, Senior Marketing Director at Silverpop, offers 10 tips to make sure your campaigns cuts through the clutter.
Agency Lightmaker has relaunched Premier League Footballer Wayne Rooney’s official website using responsive design to cater for multi-platform viewing.
Facebook is expanding its ‘structured status updates’ to its mobile service, letting people add emotions and actions to their posts while on the move.
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video viral of the week below…
Measuring social media success, and the true value of a ‘like’, is a contentious issue. Rupert Staines, Managing Director UK and Europe, RadiumOne UK highlights the greater importance of shares on social media platforms over likes.
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
Nearly half (46%) of UK consumers use social media for online purchasing decisions and over a third (35%) use it to vent about bad customer service, according to new research.
BitTorrent is launching a new online media format letting content creators offer downloads in exchange for ‘additional steps’ such as providing an email or a cash donation, as the firm looks to distance itself from piracy and provide an alternative distribution model for the creative industry.
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion.