Facebook shares data with Russian search giant Yandex
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results.
Top 10 web brands in the US: Google leads but Facebook dominates user engagement
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.
Top 3 social marketing tips: Identity is the key to engagement
Customers want a personalised experience and are providing brands with the information required to achieve true one to one marketing on a massive scale. As Russell Loarridge, Managing Director Europe, Janrain insists, social is no longer just about the media; it is about the data. The winners in the next generation of social strategy are … [Read more…]
Top travel sites for social media: KLM leads the way
Dutch airline KLM have outperformed the rest of the travel industry in the very first Travel Social Media Benchmark from eDigitalResearch, topping the Facebook league table with over 4.5 million followers.
Mobile trends: Text messages fall in 2013 as chat apps rise
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends.
Spend on in-app advertising set to soar
In-app mobile ad spend will reach almost $17 billion by 2018, up from $3.5 billion last year, according to new research.
Arsenal and Man U top Premier League social charts
With the Premier League season at its half-way point, RadiumOne has compiled the social Premier League to scout how the clubs are performing off the pitch- with Cardiff and Aston Villa biggest gainers.
Event report: Poor customer service exposed by ‘anti-social’ brands
Businesses’ poor service levels are being laid bare for all to see by firms who ‘switch off’ social media. These companies are risking their reputation by not joining conversations about their brands and using the networks to their full potential, according to a panel of social experts at a recent roundtable debate.
Yahoo revamps ads, expands into ‘food news’
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business.
Case study: Hermes tells social story to promote winter catalogue
Hermès launched a new Facebook video campaign to promote its winter catalogue. This case study highlights how the luxury clothing retailer used an engaging story told through social media to boost sales.