Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.
Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.
Snapchat has launched a multiplayer video game service, alongside a new AR utility platform, as the chat app looks to expand amid growing competition from larger rival Instagram.
A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.
Following the UK government’s proposed Facebook regulation, Adam Williams, CEO of influencer marketing service, Takumi argues why the marketing industry needs implement transparent, ethical social media marketing campaigns.
Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.
Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.
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