Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to ‘too few users made their wishes known’.
About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market.
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Pinterest has been one of the dotcom success stories of 2012, growing in popularity across the US and Europe. This video, from MDG Advertising, details the social site’s demographics, growth, and potential to drive abundant traffic to company websites.
Performance marketing and technology company Tradedoubler has launched a campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.
Successful marketing across multiple platforms (TV, web, social, mobile) comes from the real measures – What time of day your customers engage? On what day of the week? Where they are in the country? What demographic group are they? What content viewing patterns do they exhibit? Technology provides this information and this what will drive … [Read more…]
Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend.
Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.