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Europe

Google’s iPad rival Nexus 10 unveiled

October 30, 2012

Google has unveiled the latest version of its Nexus tablet range, alongside a new smartphone and operating system, as its rivalry with Apple intensifes.

Uncategorized Android, Apple, apps, email, Europe

PR agencies’ media monitoring habits revealed (video)

October 29, 2012

Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research.

Uncategorized agencies, Europe, Facebook, France, Google

Right to reply: What a revamped StumbleUpon means to the digital space

October 26, 2012

The new look StumbleUpon has launched this week. Harvey Sarjant, Director of Business Development Europe, at RadiumOne looks at how StumbleUpon is making itself a major player in the social arena and why consumers like the discovery journey to find new content.

Uncategorized advertising, content, Europe, Facebook, Twitter

LinkedIn ranks top 100 in-demand employers (infographic)

October 25, 2012

Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn.

Uncategorized Apple, BBC, brands, Europe, financial services

Right to reply: Can EE tempt customers away from rivals with 4G?

October 25, 2012

UK operator Everything Everywhere’s new sub-brand EE has announced the pricing for its LTE and fiber services ahead of commercial launch on October 30th. Steven Hartley, principal strategy analyst at Ovum, takes a closer look at the implications for the UK mobile sector.

Regulation, Uncategorized advertising, Europe, Facebook, marketing

Global ad spend 2012: Web grows faster than all other media

October 24, 2012

The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen.

Uncategorized adspend, advertising, Asia Pacific, Brazil, Europe

Apple drops Java from browsers

October 22, 2012

Apple is removing Oracle’s Java software from browsers on its Mac operating system, as part of its latest software update.

Uncategorized Apple, Europe, Microsoft, security

Kantar debuts ‘WHY code’ to measure consumer intent online

October 22, 2012

Kantar Media TGI has launched the WHY Code, a new initiative that provides insight into what drives consumer choices.

Uncategorized Europe, marketing, media, UK

DSP or SSP? Digital marketers stumble over display marketing acronyms

October 19, 2012

The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).

Uncategorized advertising, digital marketing, Europe, local, marketing

New Nielsen metrics match online campaigns to target audiences

October 17, 2012

Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online.

Uncategorized advertising, agencies, brands, demographics, Europe
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