Brands need to target consumers online ‘before they do their weekly shop’
A new survey indicates that brand marketers need to reach shoppers before the store as consumers actively seek promotions when planning their weekly shops.
Europe
Microsoft debuts new celebrity channel on MSN
Microsoft has launched a brand new channel on MSN dubbed ‘MSN Celebrity’.
Right to reply: Customer service, not price, is best way to beat competition
New research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%. Adam Stewart, Director of Marketing at Rakuten’s Play.com, looks at why the online channel shouldn’t be treated as a ‘vending … [Read more…]
Video ad trends in 2013: Where next for online video advertising?
Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs.
Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots
Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research.
Guest comment: Why Public Sector ICT Projects Tend to Fail
As Britain continues to work its way through and (hopefully) out of the recession, the government continues to explore ways to save money while improving the efficiency of costly public services. Danny Bluestone, MD of digital agency Cyber-Duck looks at why the NHS should consider User Centred and Agile Approaches to IT Projects.
SMS marketing regulation – UK spammers fined £1/2m
SMS marketing regulations became tougher this week as the UK government’s Information Commissioner shows its teeth, writes Danny Meadows-Klue. The ICO unleashes the first of the heavy fines for spammers using text messaging, as across Europe the focus of digital marketing regulation broadens to include texts. Here’s what they did…
Google slashes cloud storage prices to undercut Amazon
Google has updated it cloud storage in Europe; dropping compute prices by 5% and storage prices by 20%.
Microsoft plans UK retail stores to rival Apple
Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report.
Facebook axes users right to vote on policy changes
Facebook users can no longer vote on proposed policy changes at the company, sparking concern from privacy groups.