Adap.tv debuts ‘Certified Viewability’ metric for video ads
Adap.tv has launched Certified Viewability, a tool that ndependently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.
Europe
Mobile trends: Samsung sold most mobiles in 2012
Samsung accounted for one in four of all mobile phones shipped worldwide last year, but Apple had the fastest sales growth, according to new research.
Chicago Town pizza ties on pack promitions with online campaign
Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.
Google develops £1bn London HQ in King’s Cross
Google is building a new headquarters in London’s Kings Cross, valued at around £1bn, as the US-based Internet giant looks to expand its European operations.
Global mobile ad spend: UK leads world
Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research.
WiMP debuts music streaming site in Poland
Music streaming service WiMP has launched its commercial version in Poland, after experiencing an immense popularity of its beta version.
Google forced to change search results in Europe?
Google could be forced to alter its search results in Europe, after accusations that it is favouring its own services over rivals, according to a new report.
Proposed EU Data reforms “worse for businesses” than feared- DMA
The Direct Marketing Association (DMA) has raised industry concerns that the latest changes to EU proposals on consumer data protection reforms are “far worse for UK businesses” than originally conceived.
Top advertising tips: Moving display marketing forward in 2013
Online video advertising and rich media has boomed in recent years, but what are the key display marketing trends to prepare for this year? Gustav Mellentin, CEO at Adform, looks at why video and social will be big drivers in online display advertising campaigns in 2013.
Mobile trends: Smartphone penetration hits 55% in leading European countries
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe.