Internet to drive UK ad market growth to £3bn by 2017- PwC
The UK ad market will grow by £3bn to £17bn in 2017, driven by strong internet advertising growth, according to a PwC report.
Europe
Telecoms warned to "Evolve or die" – report
A European think tank has sees key to success lies in strong strategic relationships with other industry players such as content delivery providers
Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
Facebook delays smartphone launch in Europe after disappointing sales
Facebook has postponed the European launch of its ‘First’ smartphone following disappointing US sales and negative feedback.
Coupons.com supports Kenco’s digital coupon campaign
Kenco is working with Coupons.com to offer a secure print-at-home coupon on the brand’s website.
Is Google doing 'evil' over UK tax? (video)
Google has been accused of ignoring its own mantra and doing “evil in using smoke and mirrors to avoid paying tax” by UK MPs this week.
UK marketers survey: 95% to increase digital spend in 2013 (infographic)
95% of UK marketers will increase digital marketing spend in 2013, with 71% using digital for building brand awareness, according to new research.
Hotwire expands with San Francisco office launch
Hotwire has launched an office in San Francisco, California, as the UK communications agency continues its expansion overseas.
Blackberry extends free BBM chat app to Android and iOS
BlackBerry’s popular chat app BBM is to launch on rival platforms for the first time, as the phone maker looks to capitalise on the growing demand for wi-fi alternatives to text messages.
Guest comment: Shares before likes – the death of the vanity metric
Measuring social media success, and the true value of a ‘like’, is a contentious issue. Rupert Staines, Managing Director UK and Europe, RadiumOne UK highlights the greater importance of shares on social media platforms over likes.