The FA begins digital push ahead of World Cup season
The FA begins digital push ahead of World Cup season
Europe
Analytics case study: Klarna uses ‘cookieless tracking to boost targeting
In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.
New director of communications at RadiumOne
Mark Middlemas has been named as the new Director of Communications, UK & Europe at advertising technology company, RadiumOne. Mark was previously Director of Marketing and Business Development, IPG Mediabrands UK.
Global app trends: Americas drive monetisation for developers
A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.
Google forced to give rivals more space in European search results
Google has offered further concessions to address regulatory concerns about its search technology, the European Commission said on Wednesday, effectively settling a three-year investigation and avoiding a fine of up to $5 billion.
The future of TV advertising: New global opportunities as NetFlix shakes up industry
The global TV market revenue is set to grow at a steady pace: up 23% by 2018, with Over-the-top (OTT) streaming TV, according to new research.
Geoff Unwin appointed Chairman of Tryzens
Tryzens, the digital commerce solutions company, has appointed Geoff Unwin as Chairman of the Board following a management buyout in October 2013.
Affiliate marketing ‘drives rise in mobile commerce ‘
Rakuten LinkShare saw strong growth globally for the 2013 Christmas shopping season, with a 31% increase in same store sales over the previous year.
Internet ad spend up 32% globally- TV up just 4%
Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose just 4%, according to new global figures.
Global mobile ad spend to hit $18bn in 2014- report
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.