HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.
Condé Nast Britain has signed a deal with RadiumOne that will see it using a ‘programmatic native’ approach – using RadiumOne’s technology to programmatically extend the reach of its titles’ content and sponsorships to reach connected audiences across all platforms and devices.
At this month’s Advertising Week Europe ITV’s Group Commercial Director Simon Daglish was quoted as saying “90% of content is crap”. Carla Faria, UK Solutions Director, Say Media looks at why branded content creation is best left to the experts.
Marketing software company SHIFT has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations.
Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region.
Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.
Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today announces a global partnership with digital advertising company, RadiumOne.
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media.
Hightail has opened a UK office following its recent $34 million funding round to support international growth plans.