Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Europe
Airship boosts localised marketing with new EU Cloud Site
Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.
US and UK lead world in FinTech investment
San Francisco, London and New York are leading the way for attracting financial technology investments such as blockchain and mobile payments, according to new research.
Right to be forgotten: Google wins court battle to keep it EU-only
Google will not have to adhere to a ‘right to be forgotten’ law outside Europe, according to a new ruling in court this week.
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.
FreeWheel debuts one-stop ad management platform for ‘New TV’ landscape
FreeWheel has announced details of its integrated ad management platform for publishers in Europe as well as the extension of its partnership with measurement company Nielsen into the region.