The dual screen football fan: Match day digital habits revealed
Social media and dual screening now play a central role for the average football fan on match days, according to new research.
Europe
Does creativity matter? Research shows dramatic impact on business results
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.
Ecommerce trends in South East Asia: Mobile shopping growing fast
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.
1 in 6 emails fail to reach inbox, but Gmail gets best results- study
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.
European programmatic market was worth €2.1bn last year
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.
Top tips: Three trends from dmexco shaping advertising
As dmexco took over Cologne for two days last week, Pierre Naggar, Managing Director, EMEA, at Turn discusses some of the prevalent trends there and how they are impacting the marketing industry.
Chromecast rival: £79 Amazon Fire TV comes to UK
Amazon’s Fire TV box is launching in the UK in October, offering on-demand TV, apps and smartphone content, putting the online retail giant in direct competition with the likes of Google’s Chromecast and Apple TV.
Facebook to send ads based on users mobile connection speed
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G.
WhatsApp biggest chat app in world with 600m users
WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.
Social media trends in the US: Facebook dominates mobile as Snapchat surges
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.