Slow retail sites cause 1 in 3 to shop elsewhere
A third of Brits would abandon a retailer’s mobile website or app if it didn’t load within just three seconds, and look to shop elsewhere, according to new research.
Europe
The Varying Landscape of Europe’s Programmatic Marketplace
How is programmatic evolving across Europe? Estelle Reale, VP Marketing EMEA at Xaxis looks at the growing trend for automated ads, and how countries differ.
Online Christmas conversion rates to rise by over a third
Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research.
Mobile mishaps: iPhone users ‘most accident prone’ mobile owners
From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research.
Two-thirds of European grocery shoppers don’t buy on price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.
Christmas shoppers to spend £17.4 billion online
Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year over year, according to new research.
EU to vote on Google break-up
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.
Guest comment: What‘s behind the renewed confidence in performance marketing among travel brands?
Just what is spurring the recent growth in affiliate marketing among travel companies? Enrique Fernández of AffiliRed looks at 6 key drivers, including new techniques like white labelling and intelligent chat software and how they are changing the way travel companies are marketing themselves.
Channel 4 debuts ad marketplace on cloud TV service ‘All 4’
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.
Asda expands digital sales to Europe with HookLogic
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.