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Europe

Global ecommerce trends 2015: UK leads the way in Europe and North America

January 27, 2015

Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.

E-commerce ecommerce, Europe, France, Germany, global

Uber vows 50,000 jobs in Europe

January 20, 2015

Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive.

Uncategorized Europe, France, Germany, India, local

Search and social ad spend increases as marketers embrace mobile (Infographic)

January 16, 2015

Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo.

Uncategorized advertising, Asia Pacific, digital marketing, Europe, Facebook

Black Friday sales lead to slower growth in December- BRC

January 14, 2015

Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.

Uncategorized brands, Christmas, ecommerce, Europe, marketing

Right to reply: Consumer trust key to wearable success

January 9, 2015

This year has seen an unprecedented number of wearable and connected devices revealed at the annual Consumer Electronics Show (CES). Pierre Naggar, MD Europe, Turn, looks at how marketers should be looking at harnessing the wearables sector, without creating privacy concerns amongst consumers.

Uncategorized brands, Europe, Privacy

10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’

January 9, 2015

MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015.

Uncategorized apps, Brazil, content, Entertainment, Europe

Right to reply: How online retailers can combat the January blues

January 9, 2015

You may have seen figures from BDO, the accountancy firm, which show that like-for-like sales on the high street fell 1.4% year-on-year in December. The fashion sector saw sales down 3.1% for the month and 6.1% year-on-year on the high street. However brands including House of Fraser said online sales rose by more than 31 … [Read more…]

Uncategorized brands, Christmas, Europe, marketing, UK

Apps ‘driving video content revolution in Europe’

December 22, 2014

Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research.

Uncategorized apps, content, Europe, France, Germany

Most parents want more digital marketing practices taught in classrooms

December 19, 2014

Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.

Uncategorized advertising, digital marketing, ecommerce, email, Europe

Lastminute.com sold for fraction of 2005 price

December 18, 2014

Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005.

Uncategorized Europe, France, Germany, global, Italy
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