UK ‘one of the most connected countries in the world’- Google
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google.
Europe
Event report: Forget big data- we need ‘smart data’
The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where technology is taking marketing…
Tweets reveal top security trends in 2015
Infosecurity Europe has been hot on the agenda for the UK IT security industry this week, with many taking to Twitter to express their views on the top trends and issues. As this year’s show draws to its close, identity security specialist Ping Identity looked at the key social media statistics and analysis of this … [Read more…]
Facebook Lite app comes to Asia
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce.
All girls school wins AOL coding competition
Avonbourne College has won AOL UK’s YouBuild competition. The Bournemouth based girls Academy have created a website, which will help aspiring entrepreneurs in developing countries.
Connected cars ‘to make up 20% of global car market by 2019’
The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research.
Linking data ‘biggest challenge for global marketers’ (infographic)
Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.
Toyota rolls out pan-European website with local focus
Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze.
Sky creates digital hub to share TV images
Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.
ADEX boosts data management with IP geolocation technology
Data management platform The ADEX has deployed Digital Element’s hyperlocal IP geolocation technology to improve audience understanding and targeting capabilities, boosting their client’s conversion rates by as much as 25%.