By the end of 2015 in the US Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.
With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience?
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey.
A French privacy watchdog has rules that Google should extend its Euopean ‘right to be forgotten’ ruling to the rest of its search engines worldwide.
Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research.
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.