Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.
Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.
IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60, according to new research.
Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.
The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.
Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.
Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.
Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.