Europe
Snapchat fails to meet expectations despite user growth
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
Industry capitalises on rise of premium video by investing in CTV and mobile
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Failed eCommerce projects lead to retailers ‘wasting £174k in 2019’
Direct-to-Consumer (D2C) retailers in the UK lost an average of £174k in 2019 due to failed eCommerce projects, according to a new study.
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
In-housing becomes the industry standard as marketers experience positive ROI
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.
Digital ad trends for 2020: Mobile, data privacy, and contextual advertising tops agenda
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
Mumsnet increases personalisation for 10 million monthly users with Kameleoon
Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.
G-Star RAW partners Yext to drive 1.5m clicks to its online listings
Dutch denim brand G-Star Raw is working with Yext to update its information across more than 150 publishers, including Google, Amazon Alexa, and Facebook.
Advertising Doesn’t Work, But Partnerships Do
With most millenials no longer trusting traditional marketing, are partnerships the new way forward? Alex Springer, Director, Sales and Solutions EMEA, at Impact looks at why businesses are moving away from traditional advertising, and looking to partnerships to help reach new audiences and result in customers – without breaking consumer confidence. At this time of … [Read more…]