Europe
Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping”
The winter holiday season has already begun across the globe, with 48% of shoppers admitting that they have already started buying presents for the holidays.
Retail trends: Keeping up with technology now top concern for shop owners
Keeping up with technological innovations is now the greatest challenge faced by retailers, according to new research.
Top tips: Why your marketing attribution approach probably needs an overhaul
The majority of marketing attribution approaches are in need of a revamp. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland addresses the different approaches to marketing attribution and the need for breaking away from these traditional approaches through implementing predictive and prescriptive analytics.
Snapchat self-serve ads pay off (despite drop in users)
Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.
Influencer marketing trends: 47% of consumers fatigued by repetitive influencers
The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.
New digital tax to save the high street?
As high business rates continue to sink many floundering High Street shops, Chancellor Hammond is pressing ahead with plans to find a ‘better way of taxing the digital economy’ to reduce online stores’ tax advantage. But a new Study by ParcelHero questions whether a new tax on the one growing area of retail is the … [Read more…]