While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
Focusing on customer experience directly leads to higher business growth, according to new research.
Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).
Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.
Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
TikTok is introducing new safety features letting parents link their account to their child’s and control the content they see.
Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
German-based digital bank N26, which is backed by Tencent and Facebook and PayPal investor Peter Theil, is to close 200,000 UK current accounts in April ‘due to Brexit’ – despite launching two years after the EU referendum.